Concepts created to give more of a brand feel to ITF’s Davis Cup.
This concept was based on an encouraging campaign to ‘Show your Colours’. The Davis Cup is a well known competition, yet suffered from fairly inconsistent branding, and lack of clear messaging. Using the heritage of this iconic cup, a more abstract graphic was created based on this, which introduced a more colourful and festival feel to the brand.
A campaign to ‘Show your Colours’ also placed the focus on the devoted and energetic fans who make up such a large part of the competition – as well as highlighting the pride associated with the national team competing instead of the normal singular superstar.