Hair by Francesco Picardi

Brand proposal for the London based hairdresser Francesco Picardi. Through the basis of his business as only using natural products the brand was developed to reflect this natural approach as well as using nature to energise the brand through the colourful usage of seasons. The proposal was that the tone and colouring of the brand would change throughout the seasons – meaning the brand in itself uses natural means to be beautiful.

It was also followed up with a constantly changing palette reflecting seasonal beauty.

Produced at Ascend Creative Ltd


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