Identity, website and Movember promotion at Spitalfields market for Lewin Craig – who offers the very best grooming, clothing and bespoke tailoring for the refined gentleman.
Lewin Craig approached bonnyday to come up with some brand ideas (more in the journal) and within the process decided to test the brand, as well as raise money for a good cause for Movember. The event offered a free traditional wet shave for anyone brave enough, in return for filling in a questionnaire. It was also a good chance to get the brand out there in public.
Initial concept article available here.