Driven by a passion for great ideas and functional design, I craft impactful solutions, positioning your brand with confidence and clarity.

How we work...


At the beginning of a project, I like to sit down with you and get to fully know your business, it's core values and history, your market place, as well as your current, and future offering & services.


We identify the main issues via discussion with you, extensive research, and workshops. Together we finalise a solid brief, which allows us to provide innovative answers to the right question.


I carefully sketch and visualise a number of creative concepts that tackle the brief in different ways for presentation. Through feedback, consultation and discussion, a solution is fully developed.


Finally the solution is brought to life via my excellent relationships with print suppliers and web developers. This means a finished solution of exceptional quality, to the specifications of the brief.

Branding services

What does your brand say about you? An effective and consistent brand strategy & guidelines are essential in representing your company, services and values. If your brand was a vehicle what would it be? Is it cutting edge or more established? What is your USP? A brand workshop can clarify your strategy, and help create a unique personality for your business - whether it is a new brand or an update.

Brand services include:

  • Brand workshops
  • Brand strategy
  • Unique creative concept development
  • Visual system & guidelines

Website services

Your online presence should not only functionally represent your brand and services - but it is essential that it is intuitive, rewarding and engaging. I’ve extensive experience in creating complex large websites through to more promotional websites, and each project is fully user experience tested, as well as being a visually striking and engaging digital representation of your brand.

Website services include:

  • Website workshops
  • Fully UX exploration and testing
  • Intuitive responsive template design
  • Visually engaging design

Communication services

Are your communications a success? I believe in utilising the unique characteristics of all the different mediums available, to create bespoke but simple solutions for communicating your messages clearly - and maintaining a consistent brand personality. I’ve a strong network of trusted collaborators within print, photography, video, animation and web development for excellent final production.

A typical workflow:

  • Books and brochures
  • Promotional items
  • Printed & digital campaigns
  • Experience/event design


"Cystinosis Foundation UK is a small charity trying to achieve big things, therefore it is essential that our brand makes an impact. We were all delighted with the end result, which has transformed the public perception of the charity. bonnyday’s new brand identity has helped massively with fundraising efforts. We are well on the way to improving the lives of people with cystinosis and their families."

Neil Hutchison, Cystinosis Foundation UK

"I’ve had the pleasure of working with bonnyday on various promotional photography projects. I’m always impressed by Dean’s creative ideas, even when time and budget are limited. I usually come to him with a set of shots, and every time he transforms them into eye catching, inventive design concepts."

Dan Prince, Photographer

"Grouptree has worked with bonnyday on several significant web design projects. Dean is very reliable and always exceeds our expectations, delivering both beautifully simple designs and intuitive user experiences. His understanding of web coding creates a seamless link between design and final build. We look forward to our next collaboration."

Matt Wallis, Grouptree CMS director

"We have commissioned bonnyday to design brand identities, websites and marketing campaigns. Dean is easy to work with and his creative concepts are second to none. We know we can always rely on him to rise to the challenges we set and create distinct identities that will stand the test of time."

James Kelsey - Director, Touch Marketing Activation Ltd

Some Brands I've Worked On

Get in touch

If you would like to discuss a potential project or find out more about bonnyday and the services on offer, please do get in touch. I'm based in London but always willing to travel for interesting opportunities.

bonnyday ltd.
Capital House
42 Weston Street
London SE1 3QD

Dean Pannifer
+44 (0)7984 677 179

© bonnyday ltd 2018