The London Loaf Co.

Branding and promotional booklet. An innovative concept bringing a 21st century artisanal experience to London through a chain of unique self service café bakeries offering a wide range of sandwiches in breads from around the world. Using a mix of traditional victorian values through illustration and typography, along with a more friendly and playful colour palette and brand voice, LOAF welcomes the customer back into the days of a quality London bakery to share a modern, original café experience.

Produced by Dean at Ascend Creative Ltd

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